Social · Post 02 — Who We Are / What We Actually Do
The educational carousel — four directions + captions.
The same 7‑slide story (gold‑standard 06_10 copy, clinician‑led, additive), built four ways for the CEO to compare — then caption options underneath. Every slide is a full‑bleed image with text composed on it, never a solid ground. Swipe / drag / arrows on each.
✓ Audited against the Brand‑Master, the preflight checklist & CEO direction · all four decks brand‑gated 9/10 · captions cleared for organic (paid boosting needs the flagged third‑person rewrites + LegitScript).
1 · Four visual directions
Pick a lane (and a cover). Same copy across all four; only the visual world changes.
2 · Caption options
Nine directions for the Post 2 caption — keyword‑rich for IG search, hook‑first, additive, clinician‑led. Click Copy on any.
How these are built (current brand):
- Keywords in the caption body (hormone optimization, metabolic health, longevity, precision health, telehealth, Florida & Connecticut) — IG ranks caption text for search.
- Hook in the first line — the "normal labs, but you don't feel like yourself" tension.
- Additive, never an enemy — we go deeper; we don't disparage standard care. Clinician‑led, "Precision Health Optimization Clinic," FL + CT.
- ★ recommended pairs best with the carousel; safest‑for‑boost options are the third‑person ones flagged for paid Meta.